Client Story

Our client is a global health and hygiene company, Essity H&M, with many brands and regional teams. When the Health & Medical division started growing across regions, they needed a setup that let teams work together without losing control or consistency.

Essity partnered with Raffish to build a new HM workspace, starting with Germany as the foundation for future markets.

Challenge

Solution

Raffish designed a standardized Sprinklr setup for Essity’s HM division across multiple regions.

The project started with a dedicated HM workspace for Germany built as a blueprint for future markets. The goal was a structure that could scale while keeping governance and workflows consistent.

To enable safe collaboration across workspaces, Raffish set up clear roles, permissions, and visibility rules. This let teams across Essity AB, Libero & TENA, and HM work together without accessing things they shouldn’t.

Raffish set up publishing, approval, and reporting workflows tailored to each region and global standards. Teams got dedicated dashboards, campaign structures, and labeling frameworks to keep daily operations consistent.

Cross-workspace collaboration was a key focus. For example, TENA’s global social accounts stayed in the Essity AB workspace, but HM regional teams like HM UK could still publish localized content with proper permissions and full visibility into global brand assets.

For approvals involving people outside Sprinklr, Raffish set up external approval workflows. Brand managers and other stakeholders could review and approve content without needing a Sprinklr account.

This cut down manual back-and-forth and made collaboration smoother for everyone.

Raffish set up publishing, approval, and reporting workflows tailored to each region and global standards. Teams got dedicated dashboards, campaign structures, and labeling frameworks to keep daily operations consistent.

Cross-workspace collaboration was a key focus. For example, TENA’s global social accounts stayed in the Essity AB workspace, but HM regional teams like HM UK could still publish localized content with proper permissions and full visibility into global brand assets.

For approvals involving people outside Sprinklr, Raffish set up external approval workflows. Brand managers and other stakeholders could review and approve content without needing a Sprinklr account.

This cut down manual back-and-forth and made collaboration smoother for everyone.

The path to a scalable foundation, summarized

The path to a scalable foundation, summarized

Impact

• Raffish built a reusable HM workspace blueprint. The UK team was onboarded quickly with only minor adjustments

• Regional HM teams now operate within one standardized Sprinklr environment.

• Cross-workspace collaboration improved: teams can access global accounts and shared assets without duplicating structures

• Approval processes became faster with external workflows for non-Sprinklr stakeholders

• Teams have clearer ownership and better visibility into publishing, approvals, and engagement.

• Onboarding new brands and markets into Sprinklr is now simpler and faster

• Essity has a scalable governance foundation ready for future HM expansion