Use case
From Data Overload to Scalable Listening Foundation
Use case
From Data
Overload to
Scalable
Listening
Industry: Retail
Year: 2026
Client
A global fashion brand that relies heavily on social and web listening to track brand perception and cultural trends needed to move from its existing tool to Sprinklr without losing insights or momentum.
Challenge
Tight timelines, high-volume listening queries, and different platform requirements made it difficult to migrate listening data while maintaining coverage and historical continuity.
Solution
A rapid, carefully controlled migration to Sprinklr, optimizing listening topics and volumes to preserve insight quality while staying within usage limits.
Impact
A seamless transition to Sprinklr – the client retained access to historical insights, and now operates a more efficient, scalable listening setup.
Client Story
Our client is a global fashion brand with a strong digital presence and an active focus on social and online conversations. Listening plays a key role in how the brand tracks perception, spots trends, and understands what customers are talking about in real time.
When it came time to move from their existing listening tool to Sprinklr, the team needed to make the switch quickly –without losing valuable insights or historical data.
Our client partnered with Raffish to ensure a smooth transition and set up a listening framework built to support future growth.
Challenge
Tight migration deadline
The existing listening tool was being phased out, leaving 10 days to migrate all topics, keywords, and insights into Sprinklr without disrupting ongoing analysis.
High-volume listening queries
Many existing topics were built around high-volume cultural keywords (e.g., #outfitoftheday, #GRWM), which required careful handling in the new platform.
Maintaining historical insights
The team needed continued access to past listening data to track trends and compare performance year over year after the migration.
Fragmented listening setup
Different stakeholders were using listening in parallel, creating the need for a more structured and unified approach moving forward.
Solution
Raffish worked closely with the client’s team to quickly migrate their listening setup to Sprinklr without data loss. All existing listening topics, keyword structures, and exclusions were migrated to Sprinklr within 10 days. This ensured that the team could continue monitoring brand and cultural conversations without gaps.
To manage high-volume topics, Raffish reviewed and refined each listening query, working with stakeholders to identify which topics were most valuable to keep active.
Threshold windows and sampling settings were introduced to control the number of mentions pulled into the platform, helping the team gather only relevant information.
Raffish worked closely with the client’s team to quickly migrate their listening setup to Sprinklr without data loss. All existing listening topics, keyword structures, and exclusions were migrated to Sprinklr within 10 days. This ensured that the team could continue monitoring brand and cultural conversations without gaps.
To manage high-volume topics, Raffish reviewed and refined each listening query, working with stakeholders to identify which topics were most valuable to keep active.
Threshold windows and sampling settings were introduced to control the number of mentions pulled into the platform, helping the team gather only relevant information.
Raffish also ensured that historical context was preserved by backfilling approved topics, allowing the team to compare performance across previous years and maintain continuity in reporting. Throughout the process, governance best practices were introduced to bring structure to the listening setup and lay the groundwork for future collaboration across teams.
Raffish also ensured that historical context was preserved by backfilling approved topics, allowing the team to compare performance across previous years and maintain continuity in reporting. Throughout the process, governance best practices were introduced to bring structure to the listening setup and lay the groundwork for future collaboration across teams.
The result was a clean, efficient Sprinklr Listening environment with a custom dashboard optimized for in-depth topic analysis.
The result was a clean, efficient Sprinklr Listening environment with a custom dashboard optimized for in-depth topic analysis.
Impact
Our client successfully transitioned its listening operations to Sprinklr in just 10 days.
- 75 Listening topics and 382 themes migrated without any data loss
- 5M mentions backfilled to preserve historical context
- 8M more mentions consumed by the team one year after migration
Most importantly, the brand now operates with a streamlined, well-governed listening setup that is easy to manage, cost-efficient, and ready to scale as additional teams and use cases are brought into Sprinklr.
Get in touch
Do you want to know more about Raffish and what we
can do for you? Don’t hesitate to contact us!
Get in touch
Do you want to know more about Raffish and what we
can do for you? Don’t hesitate to contact us!
Europe – Raffish works on projects all over Europe. We are not place bound and our team works both Remote and Hybrid.
Business Address: De Grote Rede 86, 5247LA Rosmalen, Netherlands